• Consult the client:

This is when you have to talk to the client about the product, this is so the client or company could negotiate with each other about what the product and the prices.

• Discretion:

This is when someone has the freedom in how they want to tackle the brief, this means that the client will be able to make it however they want as long as the company is happy with it.

• Constraints:

This is when there could be some ethical issues like the product could be in bad taste and it could offend someone so it could get band so you would have to make sure that it doesn't offend anyone because the product is shown anywhere.

• Changes to product:

This is the changes that might need to happen to the product, this could be because of copyright issues, if someone makes a similar product to someone else they could get sued because of it for example the shop Sainsbury's made a coke can that was very similar to the coca-cola can, it had  the same colors on it and the design was very similar.

• Changes to conditions:

This is when things might change to make the product better or so it doesn't have any ethical issues or copyright issues or it could just be because the client or company want to change something about it to make it look better.

• fees:

This is how much the client will get paid for what they have done to make the product, this price can be negotiated because the client does the product, the client can also be paid some of the fee because the start the product and will get the rest when they are finished with it. The difference between the cost and fees are that the fees are something that a client will get paid while they are making the product but the cost is when the client will get paid when the product if finished and the company is happy with what it is like.