unit 3: research techniques for the creative media industries.
Table Of Contents:
1) The introduction
2) Overview
3) Main report content
4) The conclusion
Introduction
In this report I will be writing about an overview of the movie Captain America: the winter soldier. The synopsis of the film is; After the cataclysmic events in New York with his fellow Avengers, Steve Rogers, aka Captain America (Chris Evans), lives in the nation's capital as he tries to adjust to modern times. An attack on a S.H.I.E.L.D. colleague throws Rogers into a web of intrigue that places the whole world at risk. Joining forces with the Black Widow (Scarlett Johansson) and a new ally, the Falcon, Rogers struggles to expose an ever-widening conspiracy, but he and his team soon come up against an unexpected enemy.
Overview
Captain America: the winter soldier is the sequel to Captain America: the first avenger and also following on from The Avengers. The directors for Captain America: the winter soldier are Joe Russo and Anthony Russo and the main cast of this film is Chris Evans as Captain America, Sebastian Stan as Bucky Barns, Scarlett Johansson as black widow, Anthony Mackie as Sam Wilson and more.
Main report content
There is a lot of different types of research techniques that you can use to find out information about this film.
Secondary research
You could use quantitative research to find out what the download numbers are, this will be useful because you can compare the number of downloads to films that are similar to this one for example, Captain America: the first avenger, Avengers age of Ultron and more, this will help find out if the film will have a lot of downloads. The total amount of views on the captain America: the winter soldier trailer is 26,874,580, and on the avengers: age of ultron trailer that got 11,529,349 views.
You could also look at film reviews of the other captain America movies and you will get a bit of an idea about captain America: the winter soldier also look at the comments on the trailer so you will know what people think about what the film will be like.
Primary research
For this you could make questionnaires or surveys about the film to find out what people think about it and what there opinions are of the other captain America films, you could also find interviews of the cast online and you can find information on that about the movie/other captain America films, or you could go onto the website BARB and will find information about the film on there like what the target audience will be for the film and how many people could/will watch it, you will also find out what your audience would want to watch.
Audience research
Audience research is important because you will need to know who your audience will be so you can make the film so your target audience will be interested in what is happening in the film, you will need to find out the ages of the people who will be interested in the film and what the gender the film would interest.
Market research
For this you will need to find out what the genre this film is so you can compare it to other films and find out what the films competition will be, other marvel moves such as the avengers age of ultron and iron man 3 would be the main competition for captain America: the winter soldier. With being in this market of the super hero genre, there is a gap in the market that has been exposed by iron man 3 with it grossing over 1.2billion, this shows that there is a consumer demand for this type of movie. for some film they might go straight onto Netflix, amazon prime, etc. But for this movie it will be going straight onto the cinema.
Production research
Before you film a movie you should chose a place where you want to film it, you will also need to get licences to film in some places, you will also need to get a risk assessment for some places because it might not be safe in some areas, this will make sure that people who are working on the set for example the camera crew and the actors, it will keep them all safe. To film the movie you will need to get all the equipment, depending on the budget of the film the filming equipment could be really good it you have enough money for them all.
Interpreting results
In conclusion it is very important to do all of these steps when creating a movie because it will make sure that the movie will be successful, all of these steps need to be taken serious because if you don't do it then the movies might not be as successful as other movies, a lot of effort goes into creating a film and it would take a while to do this.
You could also look at film reviews of the other captain America movies and you will get a bit of an idea about captain America: the winter soldier also look at the comments on the trailer so you will know what people think about what the film will be like.
Primary research
For this you could make questionnaires or surveys about the film to find out what people think about it and what there opinions are of the other captain America films, you could also find interviews of the cast online and you can find information on that about the movie/other captain America films, or you could go onto the website BARB and will find information about the film on there like what the target audience will be for the film and how many people could/will watch it, you will also find out what your audience would want to watch.
Audience research
Audience research is important because you will need to know who your audience will be so you can make the film so your target audience will be interested in what is happening in the film, you will need to find out the ages of the people who will be interested in the film and what the gender the film would interest.
Market research
For this you will need to find out what the genre this film is so you can compare it to other films and find out what the films competition will be, other marvel moves such as the avengers age of ultron and iron man 3 would be the main competition for captain America: the winter soldier. With being in this market of the super hero genre, there is a gap in the market that has been exposed by iron man 3 with it grossing over 1.2billion, this shows that there is a consumer demand for this type of movie. for some film they might go straight onto Netflix, amazon prime, etc. But for this movie it will be going straight onto the cinema.
Production research
Before you film a movie you should chose a place where you want to film it, you will also need to get licences to film in some places, you will also need to get a risk assessment for some places because it might not be safe in some areas, this will make sure that people who are working on the set for example the camera crew and the actors, it will keep them all safe. To film the movie you will need to get all the equipment, depending on the budget of the film the filming equipment could be really good it you have enough money for them all.
Interpreting results
In conclusion it is very important to do all of these steps when creating a movie because it will make sure that the movie will be successful, all of these steps need to be taken serious because if you don't do it then the movies might not be as successful as other movies, a lot of effort goes into creating a film and it would take a while to do this.
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